The managed service provider market (MSP) has developed into one of the most competitive segments in the technology industry. MSPs generally start well, and rely heavily on referrals, networking as well as a few loyal clients. What happens when the initial momentum fades away? What happens when word of mouth isn’t enough to sustain growth and sales?
MSPs, despite offering top-quality technical solutions, they struggle to constantly attract new leads or break into middle-market and enterprise segment. Truthfully, marketing strategies, not technical knowledge is what drives effective growth in business. This is why MSP services that are specifically tailored to your particular industry could become game changers.
Why MSP Marketing isn’t “Any Marketing”
MSPs tend to adopt similar marketing strategies to those employed in retail, restaurants or real estate. However, the reality is quite different. Selling cybersecurity, IT services, solutions or managed cloud services requires a totally different approach. Your target market is comprised of those who are logical and averse to risk. They’re also often overwhelmed by the sales pitches of vendors.
Working with an experienced MSP marketing agency makes a real difference. An agency that understands the MSP market is able to speak the language of your customers. They know what is keeping IT executives and business owners awake in the dark, whether it’s downtime, security breaches or growing without introducing internal overhead.
The right agency won’t just throw random social posts or pre-made email blasts to address the issue. Instead, they’ll create a message that is directly relevant to the issues of your target audience and position your products as the solution they’ve been looking for.
The dangers of low-cost and White-Label Marketing Strategies
Many MSPs with growth issues fall into the trap of outsourcing their marketing to low-cost suppliers or purchasing white-label product. These options appear to be an affordable way to keep marketing moving. However, these common strategies do not yield any meaningful outcomes.
Pre-written blog posts and templates don’t reflect your brand voice. They don’t showcase your expertise. They don’t differentiate your MSP among the hundreds of companies that utilize similar content. Why would prospects decide to choose you if your services appear like everybody else?
A genuine MSP marketing company won’t give solutions that are generic. They’ll help you create an unique plan for your company that is in line with your goals for growth and is designed to draw customers who are interested in your network problems.
What are the most effective MSP marketing strategies actually look like?
The real MSP marketing services go beyond just a gorgeous website or some social media advertisements. Start by determining your position in the market and creating a brand which resonates with your target audience. These include content strategies which are thoroughly researched, SEO targeting the right keywords and lead generation techniques that generate conversion.
The consistency and commitment of a company are essential for effective marketing. Single-time experiments aren’t going to lead to long-term growth. MSPs who are sustainable in their growth tend to approach marketing as a continuous investment, not only a one-time endeavor.
Working with a strategic MSP marketing agency will mean you get more than execution. You have access to expert marketing knowledge that will you make better decisions and improve your messaging.
This is the right time to stop guessing, and get started on growing
If your MSP has moved past the beginning phase but its your growth has stagnated the issue may not be your services that are the cause of your problems. It could be your marketing strategy. Standard strategies will not allow you to compete with established companies in major markets. If you choose the right MSP services and tools, you’ll be able break through the clutter in order to connect with your customers and expand your business in a logical manner.
It’s the right time to stop thinking and get started with marketing that’s built for MSPs, by people who know the MSP world inside and out.